Become a Top Wedding Planner - 5 Tips For Selecting a Name For Your Wedding Planning Business

Your wedding planning business needs a name that projects a professional image and clearly communicates what you do. It is the first thing people see or hear when you market your services so choose carefully.

Here are 5 tips for selecting a business name:

Tip 1 - Select a name that is easy to say

The easier it is to say, the more likely it is that someone will remember it and spread your name by word-of-mouth.

Tip 2 - Select a name that is easy to spell

Use real words with common spellings so people can easily find you on the Internet. Some people make up words or spell their own name backwards and create a new word. It works for Oprah, whose company name is Harpo, but it may not work for you.

Tip 3 - Select a name that will appeal to your niche

You don't want to name your business "Budget Wedding Planning" if you intend to target the upscale bride and plan high-end weddings. Use a name that would attract your audience.

Tip 4 - Select a name that you will like for a long time

Stay away from a cute or trendy name, in a year or two people may not understand it. You want to project a professional image and be able to use your business name for a long period of time so stay away from trends and references to pop culture.

Tip 5 - Make sure it is available as a ".com" URL

You want to select a name that you can get as a ".com", for example "yourbusinessname.com." You don't want ".net", ".biz", or ".org", if you are in the United States because people just assume your web address is a ".com". You don't want them finding someone else when they are searching online for you. Also, don't put hyphens in your name to get a ".com" because people seldom remember to type them when they search online.

If the name you want is taken, add a word to the beginning or ending of the name. For example, if you want "wonderfulweddings.com" and it isn't available, you could try "perfectlywonderfulweddings.com."

And don't forget...

You must check with your local government offices to make sure the business name you want is available in your area. Also, check with the government trademark agency in your country to make sure you aren't selecting a name that infringes on any registered service or trademarks. You might want to trademark your business name so no one else can use it. Check trademark agencies for information or ask your attorney for assistance.