When it comes to bakeries, there is no more effective way of attracting customers than by presenting them with an eye-catching and mouth-watering display of cakes.
Choosing shop displays for such a business may not seem like a difficult task, but there are a number of things that you should consider before you decide which shop fittings you would like to use. And getting the right displays will ensure you maximise your sales potential.
As with any shop display, it is vital that you order items that fit into the space you have available and do not get in the way of customers.
It is always worth taking the time to measure your store properly before placing any orders for display cabinets or shelving and you should also think about which solutions will best fit in with your decor.
Of course, when it comes to display stands for a bakery, you may find that there are a few more things to think about than with other retailers.
Firstly, you need to ensure that any shelving units or cabinets you choose are hygienic and suitable for the storage and display of food products.
You may find that hygienic wire shelving is ideal as you can place trays of different baked goods on it, keeping everything separate and making cleaning a much easier job.
If you use trays in conjunction with shelving, it will mean you can rearrange your display quickly, while allowing you to fill up empty space with freshly-baked goods.
In addition, if you opt for shelving without a back, you will find it easy to reach any cakes or biscuits displayed there, allowing you to provide a fast and efficient service to your customers.
This could be particularly beneficial for a window display, where you need to make sure that your most appealing products are on show to those passing by in the street and also easily accessible by staff.
Setting up your shelving at around eye-level is also a good tip as it means people are more likely to notice your delicious cakes in the window as they walk past. But as your audience may range from children to adults, you need to consider what products to place at which height.
But tempting customers doesn't stop once you've got them through the door. When they are in your bakery, you may be able to convince them to make one or two impulse purchases by making the most of your display stands.
Clear counters showing off cakes and other treats are a good idea as customers waiting will be able to see what else you offer - and it provides you with the opportunity to display all of your stock.
By keeping all of your baked goods covered, you will also be running a hygienic bakery and only allowing staff to handle the products means you are less likely to have damaged items you cannot sell at the end of the day.
Don't forget to make use of the space behind the counter too. For example, if you also sell fresh bread, position a rack of loaves somewhere that your customers will be able to see it - this might just jog their memory and save them a trip to the supermarket later!
Although you may want to keep your countertop clear, you should not discount using well-positioned cake stands to enhance your display.
One or two of these - potentially alongside covered boards or platters - will allow you to single out particular products.
Maybe you run special offers on certain cakes each day and want to promote these - or it could be that you want to show off your best-selling creations in a prominent position. Either way, you are sure to find that cake stands are ideal.
You can even make use of them as a point of sale display to try and tempt shoppers one last time as they reach the till.
Alternatively, you may want to keep storage jars filled with biscuits in this position - the perfect little indulgence for customers to take away.
And if you offer other items alongside your baked goods - such as hot drinks - you could make use of acrylic or Perspex storage boxes for packets of sugar, small milk cartons or stirrers. In addition, make the most of lunch time trade with Hot food merchandisers for pies and sausage roles, and chilled displays for cold items such as drinks and pre-packed sandwiches.
The choice really is up to you and with such a wide variety of display solutions available for bakeries, you should be able to tailor your store to meet all your needs and present your goods in an enticing way to customers both in your shop and those walking down the street.
By investing in some attractive cake stands or a new window display, you should be able to boost sales by encouraging more shoppers to venture into your store.
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