Increase Your Photography Clients Through Facebook

While Facebook is an effective marking tool for a number of different types of businesses, it is particularly well suited for marketing a photography business. Why is this so? Unlike other businesses, potential clients can actually experience the product on Facebook. Unlike an insurance business, where a person can only learn about the service that is provided, in a photography business, a potential client can actually enjoy the portraits. Given this inherent advantage of advertising on Facebook, professional photographers should take advantage of his marketing opportunity.

Here are some tips for marketing a photography business effectively on Facebook:

1. Don't be a spammer. If you send out messages once or twice a month is a rate at which most of those receiving the message will find helpful. If you send out messages too often Facebook might identify you as a spammer and kick you off of the site.

2. Add photo albums to your profile page. This may seem like no brainer, but some people neglect to do this. You are after all running a photography business; the pictures you select should represent your very best work.

3. Add Videos to the site. Create a video of a photo shoot session. This will give those looking for a photographer an opportunity to know what to expect if they select you as their photographer. If your video portrays how fun and easy the shot will be, they will feel much more relaxed.

4. Add a few tidbits about yourself but keep it professional and don't overdue it. Knowing about your most embarrassing moment will not likely help people decide to choose you as their photographer.

5. In the top left corner of your profile page add a picture of yourself holding a camera. This will let people looking for photographers know right off the bat that they are in the correct location.

6. After each photo shoot, add a one of your best pictures to your Facebook. This will help keep you fresh and relevant on other people's pages.

7. Add an Ad page. You will find that spending money on a Facebook ad is cost effective as compared to other marketing efforts.

Marketing through Facebook might take a little time, however the cost is almost nothing and you will find that your time has been well spent.