When trying to decide HOW to start your own wedding business, it's equally as important to know WHY you're starting your own wedding invitation business. Now, you may tell yourself you're doing this so you can occupy your time, or, maybe you want to get back into the workforce. But the real reason you're starting your own business is to make money. That may seem like a pretty simple statement, and one that everyone is totally aware of. But you'll be surprised over the next few months how often you forget it.
For example, one of the first things you're going to have to decide on is a business plan. Do you want to be a manufacturer's representative and only carry the pre-made wedding cards that are available through one or two manufacturers? Or do you want to take you profits to a little higher level by selling combined invitations, blank invitations that you finish off with your printer at home.? Because, while there's a little more work involved in selling combined invitations, there's also a little more money.Now you may be thinking, "Oh, I don't really want to take the time to put those invitations through my printer at home. I'll just stick with being an agent." And there, you have forgotten the reason WHY you decided to start your own wedding invitation business. You're doing this to make money, and if you can make MORE money for only an hour or so more of work, isn't it worth it?
Some people are afraid to ask their clients for a security deposit, especially when they're first starting out. This is very risky. You should never pay for those invitations out of your own pocket. What if the wedding is canceled?Then you're stuck! If you remember, at all times, that the reason you're doing this is to make money, you'll be more careful about your business practices and more willing to speak up for yourself.
The same can be said when it comes to setting the prices for your invitations or quoting prices to your clients. Some people are afraid to speak up and say, "Yes, that's a very beautiful invitation and they're $3.00 each". You put a lot of time into making those invitations. And time is money. You should be paid for your efforts as well as your results.
And what about those shy individuals who can't bring themselves to step into the bridal shop and ask about leaving a few business cards for the brides to pick up when they come in? How else will those brides know you sell wedding invitations? You've come this far and you haven't reached you goal yet. You're in this to make some money!
Again, if you constantly keep in front of your mind, that HOW to start your own wedding invitation business isn't as important as WHY you started your own wedding invitation business, which was because you wanted to make money, you'll have a much more profitable business.
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