Why Has Insurance Price Comparison Become So Popular?

Turn on your computer or television these days and the chances are you'll come into contact with some kind of advertisement, article or website about insurance comparison. Despite being a relatively new feature within the finance sector, comparing the cost of insurance via various online search engines and companies has seen unprecedented growth in the region of 50% year on year. But why is insurance price comparison so popular and what's it's key to success?

Firstly, the number of products consumers can compare prices on is a big selling point. Whether you're looking to save money on your life insurance, shop around for a better deal on car insurance or even insure your home for the first time, comparison websites offer a plethora of products to meet different people's circumstances. Such sites even go beyond the more generic insurance products such as life or car insurance and even compare prices on more specialist options such as wedding insurance or golf holiday cover.

Price comparison's success lies in more than just a wide range of products. Doing exactly what it says on the tin, comparing prices is the aim of the game. Since people are able to save hundreds, possibly thousands of pounds, the lure is very much in the ability to save money quickly and easily. Websites such as these take pride in their ease of use and that the speed of any form filling takes just a couple of moments to do. Given consumers can save a bundle on their insurance products and the process takes relatively no time at all, the popularity of price comparison is easy to see.

Finally, if good prices, quick service and plenty of choice wasn't enough to convince consumers, price comparison can also be completed at a time, date and setting to suit you. Many years ago shoppers would have needed to seek out a financial adviser, turn up at a bank or take time out of their hectic schedules to shop around for financial products. Now this kind of activity can take place in the home where you can compare life cover or other products at a time and pace that suits you before getting the cheapest price on the market in seconds. Some websites have even gone so far as to securely and confidentially hold onto your records so you can dip back into your quote when necessary or after you've considered your options and are happy to proceed.