Give Freely When Giving a Free Taste

The key with a free taste is to not sell too hard. Give free information that makes the recipient want more. Build the relationship so that people will become familiar with your style and what they can expect from you. People do business with those they know, like, and trust. The purpose of the free taste is to allow them to get to know you.

Take a look at these ideas for inspiration in developing your own free taste.

• An author could offer a chapter of a book just released


• A musician could offer a free download of a song


• A motivational speaker could offer a complimentary ticket to an event they are speaking at


• A business coach could offer an invitation to a free teleseminar


• A pizza restaurant promoting online ordering could offer a coupon for free appetizer


• A camping store could offer a checklist of items to take on a camping trip


• A software developer could offer a free download to a trial version of software


• A cleaning company could offer a list of "green" cleaning products


• A photographer could offer a free download of a screen saver of their work


• A virtual assistant could offer a time tracking log


• A business tax accountant could offer a schedule of all tax payments due


• A wedding planner could offer a timeline for handling all the wedding details


• An insurance company could offer a home inventory worksheet


• A financial advisor could offer a retirement savings calculator


• A realtor could offer tips for making your home more attractive to buyers


• A general contractor could offer a home maintenance checklist

A well crafted free taste can be used for a long time. It's the key to getting prospects into your marketing funnel and onto your mailing list. Be sure to set up a system that captures an email address before you release the free offer. You want the ability to contact those prospects interested in your offering again. The free taste is only the beginning of the relationship, don't let it be the end.

If you need help in creating and implementing your free taste, enlist the help of a qualified virtual assistant. Your virtual assistant can take your ideas and turn them into a polished product for you to offer to your prospects. Once you have people on your mailing list, your virtual assistant can create and implement a marketing plan to keep your business visible on a continual basis.